New Zealand among global social media initiative leaders for primary care advocacy
Kyle Hoedebecke 1 , Joseph Scott-Jones 2 4 , Luís Pinho-Costa 31 Chairperson WONCA Polaris, Assistant Professor of Family Medicine (Fayetteville, USA) 6646 Vaughn Road, Fayetville, NC 28304, USA
2 Senior Lecturer, Auckland University Department of General Practice and Primary Healthcare, (Opotiki, New Zealand) 94 Church Street, Opotiki, EBOP New Zealand
3 Fânzeres Family Health Unit (Gondomar, Portugal), Fanzeres Family Health Unit, Praceta da Barrosa, 4510-513 Fanzeres, Gondomar, Portugal
4 Correspondence to: Joseph Scott-Jones, Senior Lecturer, Auckland University Department of General Practice and Primary Healthcare (Opotiki, New Zealand) 94 Church Street, Opotiki, EBOP New Zealand. Email: drjo@opotikigp.co.nz
Journal of Primary Health Care 8(2) 94-98 https://doi.org/10.1071/HC15036
Published: 30 June 2016
Journal Compilation © Royal New Zealand College of General Practitioners 2016.
This is an open access article licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
The international ‘#1WordforFamilyMedicine’ initiative explores the identity of General Practitioners (GPs) and Family Physicians (FPs) by allowing the international Family Medicine community to collaborate on advocating for the discipline via social media. The New Zealand version attracted 83 responses on social media. Thematic analysis was performed on the responses and a ‘word cloud’ image was created based on an image identifying the country around the world - that of the silver fern. The ‘#1WorldforFamilyMedicine’ project was promoted by WONCA (World Organisation of Family Doctors) globally to help celebrate World Family Doctor Day on 19 May 2015. To date, over 80 images have been created in 60 different countries on six continents. The images represent GPs’ love for their profession and the community they serve. We hope that this initiative will help inspire current and future Family Medicine and Primary Care providers.
References
[1] Richards JG. The Nature of General Practice: General Practice in New Zealand. 1997 RNZCGP Occasional Paper 1 Wellington NZ. [Internet] Retrieved from: http://www.rnzcgp.org.nz/assets/documents/Publications/Occassional-Papers/Occasional-Paper-1-The-Nature-of-General-Practice.pdf (accessed August 7, 2015)[2] Ferns and Lycophytes: ferns in New Zealand culture. [Internet] Retrieved from http://www.teara.govt.nz/en/ferns-and-lycophytes/page-6 (accessed July 4, 2015)
[3] Hoedebecke and Pinho-Costa. 16 March 2015. #1WordforFamilyMedicine: Highlighting the Role of General Practice/Family Medicine around the World. [Internet]. Retrieved from http://bit.ly/1WordforFamilyMedicine (accessed August 27, 2015).
[4] Evans P, ed. Wonca Europe 2011 Edition. The European definition of General Practice / Family Medicine. [Internet] Retrieved from: http://www.woncaeurope.org/sites/default/files/documents/Definition%203rd%20ed%202011%20with%20revised%20wonca%20tree.pdf (accessed August 7, 2015)
[5] Hoedebecke K, Suarez A. Representaciones gráficas de amplio significado. Archivos de Medicina Familiar y General. 2015; 12(1):53–4. [Internet] Retrieved from: http://archivos.famfyg.org/revista/index.php/amfyg/article/view/190/154 (accessed August 27, 2015)
[6] Hoedebecke K, Pinho-Costa L, Mariani Y. Medicina de Familia numa Palavra. Nortemedico. 2015; 17(1):44. [Internet] Retrieved from: http://issuu.com/revistanortemedico/docs/nm62_web/1?e=11995204/13037989 (accessed August 27, 2015)
[7] Hoedebecke K, Celotto S, Demuras J. #1WordforFamilyMedicine: Ideas beyond words. Recenti Prog Med. 2015; 106(6):291–2. [Internet] Retrieved from: http://e uropepmc.org/abstract/med/26076418 (accessed August 27, 2015)
