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Journal of Primary Health Care Journal of Primary Health Care Society
Journal of The Royal New Zealand College of General Practitioners
RESEARCH ARTICLE (Open Access)

Ethical assessment of virtual consultation services: application of a practical ethical checklist to direct-to-consumer services in Aotearoa New Zealand

Madeleine Reid 1 , Tania Moerenhout https://orcid.org/0000-0002-6742-5260 2 *
+ Author Affiliations
- Author Affiliations

1 Otago Medical School, University of Otago, New Zealand. Email: reima352@student.otago.ac.nz

2 Bioethics Centre, University of Otago, 71 Frederick Street, Dunedin 9016, New Zealand.

* Correspondence to: tania.moerenhout@otago.ac.nz

Handling Editor: Tim Stokes

Journal of Primary Health Care https://doi.org/10.1071/HC24030
Submitted: 23 February 2024  Accepted: 8 June 2024  Published: 25 June 2024

© 2024 The Author(s) (or their employer(s)). Published by CSIRO Publishing on behalf of The Royal New Zealand College of General Practitioners. This is an open access article distributed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND)

Abstract

Introduction

Evaluating digital health services from an ethical perspective remains one of the more difficult challenges in telemedicine and health technology assessment. We have previously developed a practical ethical checklist comprising 25 questions covering six ethical themes: privacy, security, and confidentiality; equity; autonomy and informed consent; quality and standards of care; patient empowerment; and continuity of care. The checklist makes ethical analysis more easily accessible to a broader audience, including health care providers, technology developers, and patients.

Aim

This project applies the previously developed practical ethical checklist to direct-to-consumer virtual primary care consultation services in Aotearoa New Zealand to conduct an ethical assessment.

Method

We first mapped the available services. The ethical framework was then applied to assess these services based on publicly available information.

Results

Our findings show that the examined virtual consultation services adequately address ethical considerations, particularly regarding patient data privacy and informed consent. We identified areas for improvement in equity, patient empowerment, and continuity of care.

Discussion

The application of this framework raises fundamental questions on how continuity of care, equity, and comprehensive care can be protected when virtual care becomes more ubiquitous. The checklist can help virtual consultation services identify areas of improvement and ensure they meet ethical criteria, thus contributing to quality of care. The framework may be adapted to other digital health services and tools, providing ethical guidance to technology developers, clinicians, and patients and their whānau (family).

Keywords: clinical ethics, digital health ethics, ethical values, ethical technology assessment, health technology ethics, virtual consultation services, telehealth, telemedicine.

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