Public attitude towards conservation in New Zealand and awareness of threatened species.

Abstract

A survey was conducted amongst a sample (n = 3 000) of the New Zealand public to gauge their perception of government spending on conservation. The survey also obtained an understanding of the level of awareness the public has of New Zealand threatened species. Respondents ranked eight areas of government spending, namely health, education, superannuation, law and order, defence, conservation of native species, primary industry research & development and tourism. From a response rate of n = 131 (4.5%), health and education were ranked the highest, followed by law and order with conservation in fourth position. Except for conservation of native species, these rankings by respondents closely aligned with priorities of average annual government spending. Awareness was the highest for endemic species such as kiwi Apteryx spp, Hector’s dolphin Cephalorhynchus hectori, kokako Callaeas cinerea cinerea, kakapo Strigops habroptilus, takahe Porphyrio mantelli, Maui’s dolphin Cephalorhynchus hectori maui and tuatara Sphenodon punctatus. The awareness for these prominent species may suggest that the Department of Conservation is achieving some success in its advocacy role to increase the public’s awareness of species threatened with extinction. With awareness of threatened species and the moderate ranking given to conservation expenditure, it is evident there is a level of public support for expenditure on protection of biodiversity and natural heritage.