Rig 9 RADAR Rap: effective safety messaging with today’s workforce
Andrew Law A and Tony Hill AWeatherford.
The APPEA Journal 54(2) 555-555 https://doi.org/10.1071/AJ13128
Published: 2014
Abstract
This extended abstract demonstrates a novel method of effectively getting leadership messages across to the generation and demographic of today’s workforce. In April 2012, Weatherford CSG drilling rig in Australia had a series of workplace incidents, which led to a serious injury. In May 2012, Weatherford’s Eight GEMS program including the new recognise-approach-discuss-agree-report (RADAR) reporting system began rolling out across Weatherford globally. In June 2012, the Weatherford management team visited Rig 9 as part of their ongoing commitment to safety and meeting the crews. While on site, they overheard the crew rapping RADAR to their surprise; the crew had incorporated the RADAR definitions into an entire song on their own initiative, mainly to help the younger members of the crew to get familiar with RADAR. The result was a music production team visiting Rig 9 to film and produce the rap video. This was done with consent from the operating company in shut-down conditions. This type of message and delivery of the message has been found to resonate well with today’s young(er) workforce. This has been found to be an effective (and fun) way of getting the safety message across to the people who really count. This also demonstrates the importance of making sure that the delivery of safety messages are owned by the people who the messages are targeted at.
Andrew Law is the General Manager for Weatherford Australasia (Australia, New Zealand, and PNG). He holds a bachelor’s degree in mechanical engineering and started his career in the oil and gas industry over 16 years ago as a wireline field engineer. His first role as a field engineer in the North Sea included working on major HPHT projects, then he moved to Africa working on deepwater exploration projects, after which he moved to the HPHT fields of South Texas in a technical role before returning to the North Sea in a sales role. Following his career in an oil and gas service company, he then moved into a corporate finance role in a major accountancy firm, advising on mergers, and acquisitions in the oil and gas service sector. In 2007 Andrew joined Weatherford in a business development role, after which he moved into a business development role based in London. He moved into his current role of General Manager Australasia in March 2011. |
Tony Hill is the Operation Excellence and Performance Director for Asia Pacific and Russia and the QHSSE Director for Asia Pacific. Tony began his oil and gas industry in 1995 after completing 7 years as a civilian working for the New Zealand Navy as an Electronics Technician. He worked in both New Zealand and Australia as a Wireline Electronic Technician, before becoming a Base Manager in Australia and then a Business Unit Manager for Wireline in China. In 2009 Tony became the Operations Excellence Manager in China looking after Safety, Quality and Learning & Development. He then moved back into Operations as the Operations Manager for Malaysia before becoming the Asia Pacific QHSSE Manager in 2011. Tony has recently had the Operations Excellence and Performance System portfolio added to his job role. This is a new Integrated Management System being implemented within Weatherford to ensure API-Q2 compliance. |
Audrey started her career in 1995 with Nalco Exxon Energy Services as a senior research chemist before progressing into various production chemical account management, sales and operations roles, supporting the North Sea Oil & Gas market. In 2003, Audrey joined Baker Hughes Incorporated and during her eight years tenure undertook strategic account management, international business development, marketing, and sales operations roles across the Drilling & Evaluation, Completion & Production market segments. Audrey has been based in Aberdeen, Dubai, Houston, and Perth. Most recently she was the Strategic Marketing Director, GE Oil & Gas, Australasia until accepting the Sales & Marketing Leader role within Weatherford Australia in November 2013. Audrey holds a Bachelor of Science (Hons) and Doctor of Philosophy in Chemistry from the University of Strathclyde, Glasgow, UK, and Masters of Business Administration from Robert Gordon Business School, Aberdeen, UK. |
