Communication, education and training strategies to deliver CRC outcomes to beef industry stakeholders

Abstract

At the commencement of the Cooperative Research Centre for the Cattle and Beef Industry (Meat Quality) participating scientists were encouraged to anticipate the methods and channels that might be used to deliver the Cooperative Research Centre’s research outcomes to beef industry end-users. This important step was seen as the completion of the process, which began with the beef industry issue, leading then to formulation of the Cooperative Research Centre concept, initiation of the research program, completion of research and finally commercialisation or delivery of products and processes to industry. This paper deals with techniques, institutions and commercial arrangements employed to achieve delivery and adoption of diverse outcomes of the Cooperative Research Centre.