A health justice partnership for young people: strategies for program promotion to young people and youth workers
Alison Ollerenshaw
A * and Margaret Camilleri A B
A Centre for eResearch and Digital Innovation, Federation University Australia, PO Box 663, Ballarat, Vic. 3353, Australia.
B Institue of Education, Arts and Community, Federation University Australia, PO Box 663, Ballarat, Vic. 3353, Australia.
Australian Journal of Primary Health 29(5) 422-427 https://doi.org/10.1071/PY22266
Submitted: 16 June 2021 Accepted: 28 April 2023 Published: 26 May 2023
Abstract
Health justice partnerships (HJP) are innovative models for delivering integrated health and legal services to people experiencing complex issues. An HJP was established in regional Victoria, Australia, for young people. Promoting the program to young people and workers was essential for program uptake. There is a dearth of published information about strategies that support program promotion for young people and workers. In this practice and innovation paper, three promotional strategies were employed: a dedicated program website, secondary consultations, and legal education and information sessions. Each strategy is examined, with information presented about why and how these strategies were implemented alongside this HJP. The strengths and limitations of each strategy are explored, with some strategies appearing to engage audiences with the program more than others. The insights about each of the strategies established for this program may inform other HJPs with their planning and implementation for increased program awareness.
Keywords: health justice partnerships, legal advice and referrals, promotion, promotional strategies, rural and regional, young people, youth workers.
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