Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline
Trish Cotter A C , Donna A. Perez A , Anita L. Dessaix A and James F. Bishop BA Cancer Prevention, Cancer Institute New South Wales
B Chief Cancer Officer, Cancer Institute New South Wales
C Corresponding author. trish.cotter@cancerinstitute.org.au
NSW Public Health Bulletin 19(4) 68-71 https://doi.org/10.1071/NB07098
Published: 29 April 2008
Abstract
Objective: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. Methods: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. Results: There is a high correlation between weekly Quitline calls and TARPs. Conclusions: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
Acknowledgment
The authors would like to thank Arthur Hung for his assistance with the statistical analysis.
[1]
[2]
[3]
[4] Stead LF, Perera R, Lancaster T. Telephone counselling for smoking cessation Cochrane Database of Systematic Reviews 2006;: CD002850.
![](../../media/share/OpenURL_Image.gif)
[5] Borland R, Segan CJ, Livingston PM, Owen N. The effectiveness of callback counselling for smoking cessation: a randomized trial. Addiction 2001; 96 881–9.
| Crossref | GoogleScholarGoogle Scholar | PubMed |
![](../../media/share/OpenURL_Image.gif)
[6]
[7]
[8]
[9]
[10] Miller CL, Wakefield M, Roberts L. Uptake and effectiveness of the Australian telephone Quitline service in the context of a mass media campaign. Tob Control 2003; 12 53–8.
| Crossref | GoogleScholarGoogle Scholar |
![](../../media/share/OpenURL_Image.gif)