Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline

Trish Cotter; Donna A. Perez; Anita L. Dessaix; James F. Bishop

doi:10.1071/NB07098

RESEARCH ARTICLE

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Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline

Trish Cotter ^A ^C , Donna A. Perez ^A , Anita L. Dessaix ^A and James F. Bishop ^B

+ Author Affiliations

- Author Affiliations

^A Cancer Prevention, Cancer Institute New South Wales

^B Chief Cancer Officer, Cancer Institute New South Wales

^C Corresponding author. trish.cotter@cancerinstitute.org.au

NSW Public Health Bulletin 19(4) 68-71 https://doi.org/10.1071/NB07098
Published: 29 April 2008

Abstract

Objective: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. Methods: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. Results: There is a high correlation between weekly Quitline calls and TARPs. Conclusions: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.

Acknowledgment

The authors would like to thank Arthur Hung for his assistance with the statistical analysis.

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