
%0 Journal Article
%A Wallner, Frank 
%T Searching for common ground in a local media campaign
%J New South Wales Public Health Bulletin
%D 1997/04/01
%V 8
%N 4
%P 22-23
%K 
%R https://doi.org/10.1071/NB97010
%U https://www.publish.csiro.au/paper/NB97010 
%X This article describes how a local physical activity campaign, the National Heart Foundation Illawarra Physical Activity Project (located at the Illawarra Health Promotion Unit), was able to build a valuable relationship with local businesses and expand the resources available for producing a mass media campaign. 
