Register      Login
Australia and New Zealand Health Policy Australia and New Zealand Health Policy Society
Promoting a research-driven approach to health policy studies
RESEARCH ARTICLE (Open Access)

Regulatory axes on food advertising to children on television

Elizabeth Handsley, Chris Nehmy, John Coveney and Kaye Mehta

Australia and New Zealand Health Policy 6(1) -
Published: 2009

Abstract

This article describes and evaluates some of the criteria on the basis of which food advertising to children on television could be regulated, including controls that revolve around the type of television programme, the type of product, the target audience and the time of day. Each of these criteria potentially functions as a conceptual device or "axis" around which regulation rotates. The article considers examples from a variety of jurisdictions around the world, including Sweden and Quebec. The article argues that restrictions centring on the time of day when a substantial proportion of children are expected to be watching television are likely to be the easiest for consumers to understand, and the most effective in limiting children's exposure to advertising.

https://doi.org/10.1071/HP090601

© CSIRO 2009

PDF (211KB) Export Citation

Share

Share on Facebook Share on Twitter Share on LinkedIn Share via Email