
TY  - JOUR
A1  - J. Donovan, Robert 
A1  - Jalleh, Geoffrey 
A1  - Fielder, Lynda 
A1  - Ouschan, Robyn 
T1  - When confrontational images may be counter productive: reinforcing the case for pre-testing communications in sensitive areas
JF  - Health Promotion Journal of Australia
JO  - Health Promot J Aust
Y1  - 2008
VL  - 19
IS  - 2
SP  - 132
EP  - 136
KW  - 
UR  - https://doi.org/10.1071/HE08132 
N2  - Issue addressed: White Ribbon Day is an international campaign that encourages men to speak out about and demonstrate their opposition to violence against women by wearing a white ribbon on 25 November. This study assesses the effectiveness of a graphic confrontational image in the Australian 2006 campaign versus an alternative non-violent image to motivate men to wear a white ribbon on White Ribbon Day. 
ER  -

