
TY  - JOUR
A1  - Cooper, Martin 
A1  - Midford, Richard 
A1  - Jaeger, Julie-Anne 
A1  - Hall, Chris 
T1  - Reforming Andy Capp? How a cartoon character was used in a community alcohol project
JF  - Health Promotion Journal of Australia
JO  - Health Promot J Aust
Y1  - 2003
VL  - 14
IS  - 2
SP  - 114
EP  - 118
KW  - 
UR  - https://doi.org/10.1071/HE03114 
N2  - Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west. 
ER  -

