Register      Login
Health Promotion Journal of Australia Health Promotion Journal of Australia Society
Journal of the Australian Health Promotion Association
RESEARCH ARTICLE

Alcohol sponsorship of community football clubs: the current situation

Amy L. Sawyer, Luke Wolfenden, Vanessa J. Kennedy, Melanie Kingsland, Kylie G. Young, Jennifer Tindall, Bosco C. Rowland, Richard W. Colbran and John H. Wiggers

Health Promotion Journal of Australia 23(1) 70 - 72
Published: 01 April 2012

Abstract

Issue addressed: There is accumulating evidence supporting a link between alcohol industry sponsorship and alcohol-related problems in both community and elite-level sports. Little is known, however, about the current status of such sponsorship, particularly of community sport. This study aimed to assess associations between alcohol industry sponsorship and different community football clubs in Australia. Methods: The study involved 101 community football clubs across New South Wales, Australia. One representative from each club took part in a cross-sectional telephone survey designed to assess club (football code, number of players, socioeconomic and geographic descriptors) and alcohol industry sponsorship (money, equipment, free alcohol or discounted alcohol) characteristics. Chi-square analysis was used to test associations between club characteristics, and: i) any alcohol industry sponsorship; and ii) type of sponsorship. Results: Eighty-eight per cent of clubs reported receiving sponsorship from the alcohol industry, and most clubs (82%) were sponsored by a licensed premises. There were no significant associations between club characteristics and source of alcohol industry sponsorship. However, small clubs were found to be significantly more likely to receive free or discounted alcohol sponsorship than larger clubs (p=0.05). Conclusions: This exploratory study suggests a significant presence of alcohol industry sponsorship among community football clubs in Australia. Key words: sport, sports club, sponsorship, healthy environments, alcohol consumption

https://doi.org/10.1071/HE12070

© Australian Health Promotion Association 2012

PDF (72 KB) Export Citation

Share

Share on Facebook Share on Twitter Share on LinkedIn Share via Email

View Dimensions