Multimedia campaign on a shoestring: promoting 'Stay Active - Stay Independent' among seniors
Franklin John-Leader, Eric Van Beurden, Lisa Barnett, Karen Hughes, Beth Newman, Jason Sternberg and Uta Dietrich
Health Promotion Journal of Australia
19(1) 22 - 28
Published: 01 April 2008
Abstract
Issue addressed: This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart Ââ?? Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity.https://doi.org/10.1071/HE08022
© Australian Health Promotion Association 2008