Culturally and linguistically diverse population health social marketing campaigns in Australia: a consideration of evidence and related evaluation issues
Andrew J. Milat, Tom E. Carroll and Jennifer J. Taylor
Health Promotion Journal of Australia
16(1) 20 - 25
Published: 01 April 2005
Abstract
Issue addressed: This paper describes a review of population health social marketing campaigns targeting culturally and linguistically diverse (CLD) communities in Australia in order to identify characteristics of effective CLD campaigns.https://doi.org/10.1071/HE05020
© Australian Health Promotion Association 2005