The Slip Slop Slap years: Have they had a lasting impact on today's adolescents?

Abstract

Issue addressed: During the 1980s and 1990s adolescents' level of sun protection remained low while other age groups made positive changes to their sun protection practices. A qualitative exploration of the perceptions of 12-17 year olds regarding sun protection media messages was conducted to provide background data for the development of future campaigns.