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Journal of the Australian Healthcare & Hospitals Association

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Segmenting a general practitioner market to improve recruitment outcomes

Elizabeth Hemphill A C and Carol T. Kulik B
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A Ehrenberg-Bass Institute for Marketing Science, School of Marketing, University of South Australia, GPO Box 2471, Adelaide, SA 5001, Australia.

B Centre for Human Resource Management, School of Management, University of South Australia, GPO Box 2471, Adelaide, SA 5001, Australia.

C Corresponding author. Email: elizabeth.hemphill@unisa.edu.au

Australian Health Review 35(2) 117-123 https://doi.org/10.1071/AH09802
Submitted: 1 July 2009  Accepted: 6 September 2010   Published: 25 May 2011



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