Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective
D. B. Carson A B and A. J. Taylor AA School for Social and Policy Research, Charles Darwin University, Darwin, Northern Territory 0909, Australia.
B Corresponding author. Email: dean.carson@cdu.edu.au
The Rangeland Journal 30(1) 77-83 https://doi.org/10.1071/RJ07036
Submitted: 5 June 2007 Accepted: 3 November 2007 Published: 1 April 2008
Abstract
Four wheel drive tourism appears to offer some potential for economic development in desert Australia. Realising this potential in a sustainable way will require attention to issues of destination competitiveness, innovation and manageability (in regards to travellers’ safety, and environmental, social and cultural impacts). This paper reports on several surveys of four wheel drive travellers to present evidence of the extent to which the market favours deserts over other destinations (competitiveness), the extent to which the market can be diversified and made resilient (innovation), and the willingness of the market to engage in processes which mitigate environmental, social and cultural impacts (manageability). It finds that the desert is a favoured environment for four wheel drive travel but that other environments are more favoured. There appear to be a range of market segments based on motivations, activities, and demographics which offer potential for a diversified marketplace. There are major differences, for example, between domestic and international travellers. The extent to which travellers, and particularly relatively inexperienced travellers, are willing to engage in processes to mitigate environmental, social and cultural impacts is not well understood.
Additional keywords: desert tourism, destination competitiveness, tourism innovation, tourism sustainability.
Acknowledgements
The work reported in this publication was supported by funding from the Australian Government Cooperative Research Centres Programme through the Desert Knowledge CRC; the views expressed herein do not necessarily represent the views of Desert Knowledge CRC or its Participants.
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