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RESEARCH ARTICLE

Promoting tobacco to the young in the age of advertising bans

Greg Soulos and Stafford Sanders

New South Wales Public Health Bulletin 15(6) 104 - 106
Published: 2004

Abstract

Most forms of tobacco advertising have been banned in Australia since the enactment of the Tobacco Advertising Prohibition Act 1992. The tobacco industry has often sought to undermine the intent of the Act. This article describes a number of non-traditional promotional strategies adopted by the tobacco industry, to target the young in recent years, and suggests possible responses to counter these strategies.

https://doi.org/10.1071/NB04025

© NSW Department of Health 2004

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