The development of a unifying brand to promote physical activity in Western Australia

Abstract

Issue addressed: The Western Australian Premier's Physical Activity Taskforce required the development of an overarching brand name to tie together the various programs and campaigns that promote physical activity in Western Australia. It had to convey a sense of 'activity' and be used in conjunction with the logos and brands used by a range of different government departments and other organisations. This article details the process employed to develop and test this brand.