Going online — experiences with a web survey

Abstract

This case study details the process and lessons learnt from converting a compulsory comprehensive organisational survey from email to online format. The conversion was undertaken to improve data quality and reduce respondent burden. Key considerations in developing the online survey were ease of use, security and access. The new intuitive system allowed simultaneous access for multiple users, and incorporated dynamic indicators of progress and validation of numeric data. Reactions to the survey were mainly positive ? about 75% of user feedback was positive or neutral, they reported the survey was ?user friendly? and preferred the online format. Negative comments focused predominantly on the feature of expanding and collapsing questions which these respondents found difficult to manage. Administration of the survey was streamlined, with considerable reduction in time spent in checking and correcting responses for both respondents and data collectors. Although substantial improvements were recognised and appreciated by many users, it is important to acknowledge that users adapt to new technology at different speeds, and adequate support needs to be implemented for all users.