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Reach, engagement, and effectiveness: a systematic review of evaluation methodologies used in health promotion via social networking sites

Megan S. C. Lim A B C D , Cassandra J. C. Wright A B , Elise R. Carrotte A and Alisa E. Pedrana A B
+ Author Affiliations
- Author Affiliations

A Centre for Population Health, Burnet Institute, 85 Commercial Road, Melbourne, Vic. 3004, Australia.

B School of Population Health and Preventive Medicine, Monash University, Alfred Hospital, Commercial Road, Melbourne, Vic. 3004, Australia.

C Melbourne School of Population and Global Health, University of Melbourne, Level 4, 207 Bouverie Street, Carlton, Vic. 3010, Australia.

D Corresponding author. Email: megan.lim@burnet.edu.au

Health Promotion Journal of Australia 27(3) 187-197 https://doi.org/10.1071/HE16057
Submitted: 16 May 2016  Accepted: 4 September 2016   Published: 6 October 2016



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