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Evaluation of the pilot phase of the ‘Give up smokes for good’ social marketing campaign

Lauren Maksimovic A D , Damien Shen B , Mark Bandick B , Kerry Ettridge C and Marion Eckert A
+ Author Affiliations
- Author Affiliations

A Cancer Council SA, 202 Greenhill Road, Eastwood, SA 5063, Australia.

B Tobacco Control Unit, Drug and Alcohol Services South Australia, 161 Greenhill Road, Parkside, SA 5063, Australia.

C South Australian Health and Medical Research Institute, PO Box 11060, Adelaide, SA 5001, Australia.

D Corresponding author. Email: lmaksimovic@cancersa.org.au

Health Promotion Journal of Australia 26(1) 16-23 https://doi.org/10.1071/HE14066
Submitted: 17 July 2014  Accepted: 6 January 2015   Published: 2 April 2015



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